/* Parallel Marketing Inc. — shared stylesheet (v2, 2026-09-08)
   Brand kit v1.0. One palette, one accent, one radius scale, one type pairing.
   Neutral elevation shadows only. No colored glows, no gradient text. Mobile first. */

:root {
  --obsidian: #0B0B0D;
  --graphite: #14171B;
  --graphite-2: #1A1D21;
  --silver: #C8CDD3;
  --ice: #E6EAF0;
  --blue: #58B8FF;
  --muted: #98A0AA;
  --border: #2A313A;
  --border-soft: #1D222A;

  --r: 6px;
  --shadow-1: 0 1px 2px rgba(0, 0, 0, 0.6);
  --shadow-2: 0 14px 40px rgba(0, 0, 0, 0.5), 0 1px 2px rgba(0, 0, 0, 0.6);

  --font-display: 'Space Grotesk', 'Montserrat', ui-sans-serif, system-ui, sans-serif;
  --font-body: 'Inter', ui-sans-serif, system-ui, -apple-system, sans-serif;

  --wrap: 1120px;
  --narrow: 720px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { -webkit-text-size-adjust: 100%; }

body {
  background: var(--obsidian);
  color: var(--silver);
  font-family: var(--font-body);
  font-size: 18px;
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  /* long tokens (a bare URL, llms.txt) must not push a card past a 320px screen */
  overflow-wrap: break-word;
}

img { max-width: 100%; display: block; }
a { color: var(--ice); }
::selection { background: rgba(88, 184, 255, 0.24); color: var(--ice); }

:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; border-radius: 3px; }

.skip {
  position: absolute; left: -9999px; top: 0;
  background: var(--ice); color: var(--obsidian);
  padding: 10px 16px; z-index: 100; border-radius: 0 0 var(--r) 0;
  font-family: var(--font-display); font-size: 15px; font-weight: 600;
}
.skip:focus { left: 0; }

/* ── Layout ── */
.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 22px; }
/* .narrow keeps the wrap's gutters (one left edge across nav, body and footer)
   and constrains the measure of each child rather than centring a column. */
.wrap.narrow > * { max-width: var(--narrow); }
.wrap.narrow > .wide { max-width: 920px; }
section { padding: 66px 0; }
@media (min-width: 880px) { section { padding: 92px 0; } }
.rule { border: 0; border-top: 1px solid var(--border-soft); }

/* ── Type ── */
h1, h2, h3 { font-family: var(--font-display); color: var(--ice); }
h1 {
  font-size: clamp(40px, 8.4vw, 74px);
  font-weight: 700; letter-spacing: -0.035em; line-height: 1.02;
}
h2 {
  font-size: clamp(29px, 4.8vw, 44px);
  font-weight: 700; letter-spacing: -0.03em; line-height: 1.06;
}
h3 {
  font-size: clamp(20px, 2.5vw, 26px);
  font-weight: 600; letter-spacing: -0.018em; line-height: 1.22;
}

p { max-width: 60ch; }
.lede { font-size: clamp(18px, 2.2vw, 22px); color: var(--ice); line-height: 1.5; }
.small { font-size: 14px; color: var(--muted); line-height: 1.62; }
.tiny { font-size: 14px; color: var(--muted); line-height: 1.62; }

.label {
  font-family: var(--font-display);
  font-size: 12px; font-weight: 600;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--blue);
  margin-bottom: 16px;
}

/* ── Nav ── */
header.site {
  position: sticky; top: 0; z-index: 50;
  background: rgba(11, 11, 13, 0.94);
  backdrop-filter: saturate(140%) blur(10px);
  border-bottom: 1px solid var(--border-soft);
}
header.site .bar {
  height: 64px;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
}
.brand {
  font-family: var(--font-display);
  font-size: 13px; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ice); text-decoration: none; white-space: nowrap;
}
.brand .dot { color: var(--blue); }
nav.site ul { list-style: none; display: flex; align-items: center; gap: 24px; }
nav.site a {
  font-family: var(--font-display);
  font-size: 15px; font-weight: 500;
  color: var(--silver); text-decoration: none;
}
nav.site a:hover, nav.site a[aria-current="page"] { color: var(--ice); }
/* Below 760px the bar wraps to two tiers: brand + CTA on top, links on a slim
   second row. No JS, no hamburger, Offer/Proof stay reachable.
   (specificity note: nav.site ul is (0,1,2), so overrides have to match it) */
nav.site ul.nav-links { display: flex; }
@media (max-width: 759px) {
  header.site .bar { height: auto; padding: 9px 0 0; flex-wrap: wrap; }
  header.site nav.site { order: 3; width: 100%; }
  nav.site ul.nav-links {
    gap: 20px; padding: 9px 0; margin-top: 9px;
    border-top: 1px solid var(--border-soft);
  }
  nav.site a { font-size: 14px; }
}
@media (max-width: 400px) {
  .brand { font-size: 11px; letter-spacing: 0.08em; }
  .btn-sm { padding: 8px 11px; font-size: 12px; }
}

/* ── Buttons ── */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-size: 16px; font-weight: 600;
  text-decoration: none; white-space: nowrap;
  padding: 15px 26px; border-radius: var(--r);
  border: 1px solid transparent; cursor: pointer;
  transition: background-color 0.15s ease, border-color 0.15s ease, transform 0.12s ease;
}
.btn-primary { background: var(--blue); color: #04121F; box-shadow: var(--shadow-1); }
.btn-primary:hover { background: #7CC7FF; }
.btn-ghost { background: transparent; color: var(--ice); border-color: var(--border); }
.btn-ghost:hover { border-color: #3E4854; background: var(--graphite); }
.btn:active { transform: translateY(1px); }
.btn-sm { padding: 10px 16px; font-size: 13px; }
.btn-lg { padding: 18px 30px; font-size: 17px; }
/* a 320px screen has 276px of content width; a nowrap CTA has to give way */
@media (max-width: 520px) {
  .btn-lg { width: 100%; padding: 16px 18px; font-size: 16px; white-space: normal; }
  .hero-actions, .band .inner > div:last-child { width: 100%; }
}

/* ── Hero ── */
.hero { padding: 46px 0 42px; }
.hero h1 { margin-bottom: 20px; }
.hero .lede { margin-bottom: 30px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.hero-note { margin-top: 16px; }
@media (min-width: 880px) { .hero { padding: 84px 0 64px; } }

/* ── The machine: the flow an enquiry takes, drawn not photographed ── */
.machine { margin-top: 46px; position: relative; }
.machine ol {
  list-style: none; display: grid; gap: 14px;
  position: relative; padding-left: 34px;
}
/* the rail the work travels along */
.machine ol::before {
  content: ""; position: absolute;
  left: 13px; top: 14px; bottom: 14px; width: 1px;
  background: linear-gradient(180deg, var(--border) 0%, var(--border) 100%);
}
.machine .step {
  position: relative;
  background: var(--graphite);
  border: 1px solid var(--border-soft);
  border-radius: var(--r);
  padding: 15px 17px;
  box-shadow: var(--shadow-1);
}
.machine .step::before {
  content: ""; position: absolute;
  left: -27px; top: 22px;
  width: 9px; height: 9px; border-radius: 50%;
  background: var(--obsidian); border: 1px solid var(--border);
}
.machine .step .k {
  display: block; font-family: var(--font-display);
  font-size: 12px; font-weight: 600; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--muted); margin-bottom: 5px;
}
.machine .step .v { display: block; color: var(--ice); font-size: 16px; line-height: 1.35; }
.machine .step svg { position: absolute; right: 15px; top: 15px; color: var(--muted); }

/* the pulse that travels the rail, and the node it is currently at */
.machine .step { animation: node-wake 8s linear infinite; }
.machine .step::before { animation: node-dot 8s linear infinite; }
.machine .step:nth-child(1), .machine .step:nth-child(1)::before { animation-delay: 0s; }
.machine .step:nth-child(2), .machine .step:nth-child(2)::before { animation-delay: 1.6s; }
.machine .step:nth-child(3), .machine .step:nth-child(3)::before { animation-delay: 3.2s; }
.machine .step:nth-child(4), .machine .step:nth-child(4)::before { animation-delay: 4.8s; }
.machine .step:nth-child(5), .machine .step:nth-child(5)::before { animation-delay: 6.4s; }
@keyframes node-wake {
  0%, 100% { border-color: var(--border-soft); }
  4%  { border-color: var(--blue); }
  18% { border-color: var(--border); }
  30% { border-color: var(--border-soft); }
}
@keyframes node-dot {
  0%, 100% { background: var(--obsidian); border-color: var(--border); }
  4%  { background: var(--blue); border-color: var(--blue); }
  18% { background: var(--obsidian); border-color: var(--border); }
}

@media (min-width: 900px) {
  .machine ol {
    grid-template-columns: repeat(5, 1fr);
    gap: 0 16px; padding-left: 0; padding-top: 30px;
  }
  .machine ol::before {
    left: 0; right: 0; width: auto; top: 4px; bottom: auto; height: 1px;
  }
  .machine .step { padding: 16px 15px; }
  .machine .step::before { left: 50%; top: -30px; transform: translateX(-50%); }
  .machine .step svg { position: static; margin-bottom: 10px; }
}

/* ── Outcome rows (typographic, no icon cards) ── */
.outcomes { display: grid; gap: 0; margin-top: 34px; border-top: 1px solid var(--border-soft); }
.outcome { display: grid; gap: 8px; padding: 30px 0; border-bottom: 1px solid var(--border-soft); }
.outcome h3 { margin: 0; }
.outcome p { color: var(--silver); margin: 0; }
@media (min-width: 760px) {
  .outcome { grid-template-columns: 0.9fr 1.1fr; gap: 34px; align-items: baseline; }
}

/* ── Before / after proof ── */
.ba { display: grid; gap: 16px; margin-top: 30px; }
.ba-col {
  background: var(--graphite);
  border: 1px solid var(--border);
  border-radius: var(--r);
  padding: 26px 24px;
  box-shadow: var(--shadow-1);
}
.ba-col h3, .ba-col h4 {
  font-family: var(--font-display); font-size: 14px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--muted); margin-bottom: 14px; font-weight: 600;
}
.ba-col.after { border-left: 2px solid var(--blue); }
.ba-col p + p { margin-top: 10px; }
/* a bare URL must not set the card's min-content width on a 320px screen */
.ba-col a, .ba-col code { overflow-wrap: anywhere; }
@media (min-width: 760px) { .ba { grid-template-columns: 1fr 1fr; gap: 20px; } }

.checklist { list-style: none; display: grid; gap: 13px; margin-top: 22px; }
.checklist li { position: relative; padding-left: 28px; }
.checklist li::before {
  content: ""; position: absolute; left: 0; top: 13px;
  width: 14px; height: 1px; background: var(--blue);
}

/* ── Ladder ── */
.ladder { list-style: none; display: grid; gap: 0; margin-top: 12px; }
.rung {
  display: grid; gap: 8px;
  padding: 24px 0 24px 22px;
  border-left: 1px solid var(--border);
  border-bottom: 1px solid var(--border-soft);
}
.rung.core { border-left: 2px solid var(--blue); }
.rung .rung-name { font-family: var(--font-display); font-size: 20px; font-weight: 600; color: var(--ice); }
.rung .rung-price { font-family: var(--font-display); font-size: 16px; color: var(--silver); }
.rung p { margin: 0; color: var(--muted); }
@media (min-width: 760px) {
  .rung { grid-template-columns: 0.8fr 1.7fr auto; gap: 28px; align-items: baseline; padding-left: 26px; }
  .rung .rung-price { text-align: right; white-space: nowrap; }
}

/* ── Panel ── */
.panel {
  background: var(--graphite);
  border: 1px solid var(--border);
  border-radius: var(--r);
  padding: 30px 26px;
  box-shadow: var(--shadow-1);
}
@media (min-width: 760px) { .panel { padding: 40px 38px; } }
.price-line {
  font-family: var(--font-display);
  font-size: clamp(30px, 5vw, 42px); font-weight: 700;
  color: var(--ice); letter-spacing: -0.03em; line-height: 1.1;
}

/* ── CTA band ── */
.band { border-top: 1px solid var(--border-soft); background: var(--graphite-2); }
.band .inner { padding: 62px 0; display: grid; gap: 24px; }
.band h2 { margin-bottom: 6px; }
@media (min-width: 820px) {
  .band .inner { grid-template-columns: 1.3fr auto; align-items: center; gap: 44px; }
}

/* ── Who you work with ── */
.who-block { display: grid; gap: 22px; align-items: center; margin-top: 8px; }
.who-block img {
  width: 108px; height: 108px; border-radius: 50%;
  object-fit: cover; object-position: 50% 16%;
  border: 1px solid var(--border); box-shadow: var(--shadow-1);
  filter: grayscale(0.25);
}
@media (min-width: 620px) { .who-block { grid-template-columns: auto 1fr; gap: 28px; } }

/* ── Forms ── */
form.pmi { display: grid; gap: 15px; margin-top: 24px; }
form.pmi label {
  display: block; font-family: var(--font-display);
  font-size: 14px; font-weight: 500; color: var(--silver); margin-bottom: 7px;
}
form.pmi input, form.pmi textarea {
  width: 100%; background: var(--obsidian);
  border: 1px solid var(--border); color: var(--ice);
  border-radius: var(--r); padding: 13px 14px;
  font-size: 16px; font-family: inherit; line-height: 1.5;
}
form.pmi textarea { min-height: 100px; resize: vertical; }
form.pmi input:focus, form.pmi textarea:focus { border-color: var(--blue); outline: none; }
form.pmi input::placeholder, form.pmi textarea::placeholder { color: #6B7480; }
form.pmi [aria-invalid="true"] { border-color: #FF9B9B; }
.field-row { display: grid; gap: 15px; }
@media (min-width: 620px) { .field-row { grid-template-columns: 1fr 1fr; } }
.form-status { min-height: 22px; font-size: 16px; }
.form-status.err { color: #FF9B9B; }
.form-status.ok { color: #7FDCA0; }
.honey { position: absolute; left: -9999px; opacity: 0; height: 0; overflow: hidden; }

/* ── Footer ── */
footer.site {
  border-top: 1px solid var(--border-soft);
  padding: 44px 0 52px;
  font-size: 14px; color: var(--muted);
}
footer.site .cols { display: grid; gap: 22px; }
footer.site a { color: var(--silver); text-decoration: none; }
footer.site a:hover { color: var(--ice); text-decoration: underline; text-underline-offset: 3px; }
footer.site ul { list-style: none; display: flex; flex-wrap: wrap; gap: 18px; }
@media (min-width: 760px) { footer.site .cols { grid-template-columns: 1fr auto; align-items: center; } }

/* ── Inline links inside page content ── */
main a:not(.btn):not(.brand), .band a:not(.btn) {
  color: var(--ice);
  text-decoration: underline;
  text-decoration-color: rgba(88, 184, 255, 0.6);
  text-underline-offset: 3px;
}
main a:not(.btn):not(.brand):hover { text-decoration-color: var(--blue); }

code { font-family: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace; font-size: 0.9em; color: var(--ice); }

/* ── Reveal on scroll (pmi.js adds .in; no JS means everything is visible) ── */
.js .reveal { opacity: 0; transform: translateY(12px); }
.js .reveal.in { opacity: 1; transform: none; transition: opacity 0.5s ease, transform 0.5s ease; }

@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; animation: none !important; }
  .js .reveal { opacity: 1 !important; transform: none !important; }
}