Where customers slip
- Someone calls on a busy Saturday to ask whether you have an item in their size. Nobody can answer, and they never call back.
- A first-time visitor loves the shop but leaves with no way to hear from you again.
- Your Google profile shows the wrong holiday hours, or nothing about what you actually sell.
- Instagram is where you post, but it is also where customer questions pile up unread.
- Happy customers tell their friends, but almost none leave a review unless someone asks.
What changes when PMI runs it
- You get a website that does the basics well: what you carry, your hours, where you are and how to reach you, on a domain you own.
- Calls get answered in your shop's name while you're helping someone in person. Questions about hours, directions and returns get the answers you approve. Questions about a specific item get taken down and texted to you, because the line does not check your inventory.
- Your Google profile stays current and every customer you send through it gets a review request, with replies drafted for you.
- People who want to ask before they visit can message you on WhatsApp or by text, and it lands on your phone.
Bringing customers back, without spamming them
Repeat customers are the cheapest sales a shop gets, and the way to keep them is permission plus something worth reading. Ask at the register or on your site whether people want to hear about new arrivals and events. Send news they care about, like restocks, new collections and in-store events, rather than a discount every week. Make leaving the list easy, and stop messaging anyone who asks. The Content System handles the posts and the email; texting follows the same rule of permission first.